Analisis 2020-11-28T06:34:50+00:00 ESTHERLINA SAGAJOKA, S.E., M.Si Open Journal Systems <p style="text-align: justify;">Jurnal ini memuat artikel ilmiah dalam bidang ilmu Ekonomi dan Bisnis. Setiap artikel yang dimuat telah melalui proses review. Jurnal ini terbit dua kali setahun pada bulan Maret dan September berisi artikel, tulisan ilmiah dalam bentuk hasil penelitian dan non penelitian, kajian analisis, aplikasi teori dan review tentang masalah-masalah ekonomi bisnis.</p> Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende 2020-10-02T04:19:47+00:00 Roswita Meme Rafael Octavianus Byre <p><em>This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254</em></p> 2020-09-01T00:00:00+00:00 Copyright (c) 2020 Kajian Keberlanjutan Agribisnis Hortikultura di Kabupaten Sumba Barat 2020-10-05T07:30:36+00:00 Ernesta Leha <p><em>West Sumba is one of the regencies in Sumba island province of East Nusa Tenggara.</em><em> Horticulture is a popular agricultural product there. The market potential for horticultural commodities in West Sumba is quite large but its production is still low. For this reason, the research was conducted with the aim of (1) knowing the sustainability status of horticultural agribusiness in West Sumba and (2) knowing the dominant attributes affecting the sustainability status of horticultural agribusiness development in the region. This is interesting to be examined since the sustainability is related to the ability of an area to increase production in the agricultural sector including the horticulture sub-sector. This study used the Multi-Dimensional Scaling (MDS) analysis method, which is modification of the Rapid Appraisal of the Status of Farming (RAP-farm) method. MDS analysis results show that (1) West Sumba Regency is in a fairly sustainable status for social and institutional dimensions while for the dimensions of ecology, economics and technology are in a less sustainable status and (2) the dominant attributes affecting each dimension are (a ) the ecological dimension is affected by the level of land slope and the level of erosion that occurs; (b) the economic dimension is affected by the management of horticultural products, the contribution to income per capita;&nbsp; (c) the social dimension is influenced by the existence of horticultural households and of government services; (d) technological dimensions by soil and water conservation technology and the application of technology; (e) the institutional dimension is influenced by conflicts between farmer groups, the availability of marketing institutions and the number of agricultural extension instructor. </em></p> 2020-09-01T00:00:00+00:00 Copyright (c) 2020 Analisis Efisiensi Dan Efektivitas Penggunaan Anggaran Pemeliharaan Jembatan Pada Dinas Pekerjaan Umum Kabupaten Ende 2020-10-05T07:39:56+00:00 Katarina Meo Yulita Londa Nuraini Ismail <p><em>The purpose of this study is to analyze the efficiency and effectiveness of the use of the bridge maintenance budget for the public works service of Ende district from 2015-2017. The data analysis used is quantitative analysis by calculating the efficiency and effectiveness of the bridge maintenance budget. The research has the character of explaining matters relating to hypothesis testing and in its descriptive nature it also contains descriptions used in the research, namely by collecting data.</em></p> <p><em>The data collected in this study are the bridge construction budget data from 2015-2017 which were obtained from the Public Works Office of Ende Regency and data regarding the physical realization and realization of the district bridge construction budget in Ende Regency at the Public Works Office. The results of this study indicate that the budget and physical realization greatly influence the efficiency and effectiveness of bridge construction.</em></p> 2020-09-01T00:00:00+00:00 Copyright (c) 2020 Pengaruh Karakteristik Organisasi Dan Budaya Organisasi Terhadap Komitmen Manajerial, Kepercayaan Anggota dan Partisipasi Anggota Serta Dampaknya Pada Kinerja Koperasi Pada Koperasi Kredit (Credit Union) di Flores 2020-10-05T08:16:52+00:00 Hyronimus Se <p><em>This study aims to analyze the influence of organizational characteristics and organizational culture on managerial commitment, member trust, and member participation, the impact on the performance of cooperatives in credit unions in Flores, East Nusa Tenggara Province, Indonesia. The population in this study included administrators, supervisors, and managers of all credit unions in Flores. The total sample of 237respondents was obtained by using the simple random sampling technique. Data analysis techniques usingStructural Equation Model (SEM) with concepts and applications using Analysis of Moment Strucues (AMOS) program version 21. The results of the study show that: (1) organizational characteristics significantly influence managerial commitment and member participation, (2) organizational culture has a significantly effect on managerial commitment, member trust, and member participation, (3) managerial commitment has a significantly effect on cooperative performance, (4) member trust has a significantly effect on cooperative performance, (5) member participation has a significantly effect on performance cooperative.</em></p> 2020-09-01T00:00:00+00:00 Copyright (c) 2020 Analisis Potensi Dan Strategi Pengembangan Pariwisata di Kabupaten Ende 2020-10-05T08:33:11+00:00 Yustina Paulina Penu <p><em>This research aims to make an inventory of the potential and strategies for developing tourism in Ende Regency as a tourist attraction, so that policies can be used to develop this attraction in a sustainable manner. This research was conducted in Ende district. Data collection in this study was carried out using the following techniques: 1)) Direct interviews with respondents by visiting respondents based on a questionnaire (list of questions) that had been prepared previously. 2) Observation, which is a collection of data by direct observation in the field to test and complete other data. 3) Documentation, namely obtaining data and information that has been recorded in various documents about various things needed in research that can be obtained from related agencies, such as the Tourism Office, TNK, Inns, Home Stay, Regional Libraries. The problems in this study were analyzed descriptively qualitatively, IFAS analysis (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) and SWOT analysis (Strength Weakneses Opportunities Threat) analysis to design development strategies.</em></p> <p><em>From the research results, it was found that the internal conditions in the form of strength factors in each tourism area in Ende Regency were beautiful natural panoramas, unique community cultures, historical relics, unique social life, beautiful forests with fresh air. Internal conditions are in the form of weakness factors, including: lack of facilities and infrastructure to support tourism activities, lack of promotion of tourism potentials in each area, lack of human resources in the tourism sector, lack of air, sea and air transportation accessibility and the road to tourism potentials is still narrow, there is a lack of local community involvement in tourism activities in their place. The results of the IFAS matrix analysis found that the internal condition of tourism potential in Ende district was in a moderate position, with a total score of 2.33. External conditions in the form of opportunity factors in each area include: The existence of the mission of Ende district 2014-2019, the proximity of tourism potential in areas other than Kelimutu to the tourist attraction of Kelimutu National Park, strategic location and in the middle route of Ende Regency and Flores Island, advances in information technology and transportation, a trend towards world tourism towards natural tourism (Back to Nature), the growth of the global economy. External conditions in the form of threat factors are the threat of global warming, the circulation of drugs, HIV, the threat of population growth due to migrants resulting in land conversion, cultural change (commodification) and environmental pollution in the form of garbage. The results of the EFAS matrix analysis show the position of the external environment. The tourism potential of Ende Regency as a tourist attraction is in a moderate position, with a total score of 2.44.</em></p> <p><em>The general strategy used in developing tourism potential in each area is a strategy of maintaining and maintaining. This position states that the tourism potential in each tourism area has an average moderate and competitive attractiveness position. Alternative strategies for developing tourism potential, including: tourism product development strategies in each region, infrastructure and facilities development strategies, tourism product marketing strategies, institutional development strategies and human resource enhancement in tourism, and sustainable tourism development strategies.</em></p> 2020-09-01T00:00:00+00:00 Copyright (c) 2020 Literasi Keuangan Pelaku Usaha Kecil di Kecamatan Bajawa Kabupaten Ngada 2020-10-05T08:41:08+00:00 Yolanta Alina Loda Liu Gabriel Tanusi <p><em>Understanding and knowledge in managing finances (financial literacy) are needed by small entrepreneurs in Bajawa District. This study aims to analyze the influence of gender, income, investment, saving and borrowing, and insurance on financial literacy in small businesses in Bajawa District. The research method used is a survey method by obtaining data through questionnaires and interviews, with a total sample of 119 business actors. The data analysis technique used multiple linear regression analysis</em><em>.</em></p> <p><em>The results showed that the level of financial literacy of Small Entrepreneurs in Bajawa District was in the Low category (56.50%). Variables gender, income, investment, saving and borrowing, insurance partially or simultaneously have an effect on the level of financial literacy of small entrepreneurs in Bajawa sub-district.</em></p> 2020-09-01T00:00:00+00:00 Copyright (c) 2020 Identifikasi Kepuasan Food Traveler Pada Rumah Makan Sari Rasa Kabupaten Ende (Studi Deskriptif Pada Website Tripadvisor) 2020-10-05T08:47:39+00:00 Yulius Laga Santy Permata Sari <p><em>This research is the result of a food traveler review on the Tripadvisor website from 2014 to 2020. The review was conducted at Sari Rasa Ende Regency, with 154 reviewers. The research method was carried out with Descriptive Statistics with SPSS 20 Analysis Tool. The results showed that the current condition of Sari Rasa Restaurant has become an icon for food travelers and tourists specifically to enjoy local food menus with distinctive flavors, the thing that needs to be maintained is hospitality services, including good communication and the authenticity of the local food menu, on the other hand need to be improved in the quality of taste that is tailored to the characteristics of tourists, the portion of food offered must also be adjusted to the pattern of visitor consumption, as well as the quality and atmosphere of the room and facilities that need to be improved.</em></p> 2020-09-01T00:00:00+00:00 Copyright (c) 2020 Reputasi Universitas, Biaya Kuliah, Fasilitas Perkuliahan dan Keputusan Mahasiswa Memilih Program Studi Manajemen Universitas Flores: Studi Pada Mahasiswa Program Studi Manajemen Angkatan 2019 2020-10-05T08:54:34+00:00 Yosafat Kristianus Bao Maria Helena Carolinda Dua Mea <p><em>The decision to study in a major is a big challenge among most students. They will consider the existing conditions or circumstances. If the circumstances or conditions seem not in accordance with what is expected, there will be doubts which result in the decision not to choose the expected study program. Although in making a decision to take education in a study program, a consideration is needed, however, students of the Management study program have not conducted an analysis of the study program they are taking.</em></p> <p><em>The research approach used is a quantitative approach. From the calculation, the t-count value is 19.794 with a significance level of 0.000 or a sig value &lt;0.05, the first hypothesis which states "the reputation of the university affects the student's decision to choose Management Study Program at the University of Flores" is accepted. From the calculation results, the t-count value is 0.887 with a significance level of 0.377 or sig&gt; 0.05, thus the second hypothesis which states "tuition costs affect students' decisions to choose Management Study Program at the University of Flores" is rejected. From the calculation results, it is obtained that the t-count value is 5.295 with a significance level of 0.000 or a sig value &lt;0.05, the third hypothesis which states "lecture facilities affect the student's decision to choose Management Study Program at the University of Flores" is accepted.</em></p> 2020-09-01T00:00:00+00:00 Copyright (c) 2020