ANALISIS

PENGARUH PEMASARAN DIGITAL TERHADAP OMZET USAHA PADA MASA PANDEMI COVID 19 (STUDI PADA UMK DI KOTA SALATIGA)

Fri, 01 Sep 2023 00:00:00 +0700

This study aims to identify the effect of using digital marketing on MSME business turnover in Salatiga City before and during the Covid-19 pandemic. The research sample is 134 businesses representing all small and medium enterprises in Salatiga City. The research uses data on the use of digital marketing by business actors in Salatiga City. The analysis technique uses descriptive statistics, qualitative analysis and regression models. The results show that the use of digital marketing has proven to have an effect on the turnover of SMEs during the Covid-19 pandemic. SMEs who did not use digital marketing during the Covid-19 pandemic had a lower turnover than SMEs who used digital marketing during the Covid-19 pandemic.

PENGARUH SUSTAINABILITY REPORTING TERHADAP HARGA SAHAM DAN NILAI PERUSAHAAN PADA PERUSAHAAN LQ45 TAHUN 2017 – 2021 DENGAN INTERNAL CONTROL DISCLOSURE SEBAGAI MODERASI

Tiffany, Julianti Sjarief — Fri, 01 Sep 2023 00:00:00 +0700

This study aims to analyze the effect of sustainability reporting on stock prices and firm value with internal control disclosure as moderation. This study uses secondary data from annual reports and sustainability reporting. The population is a company included in LQ45 from 2017 to 2021. The sample selection used the purposive sampling method in which 22 companies were obtained with a period of 4 years so that 88 data were obtained but there were 15 outlier data so that the observation data only amounted to 73 observation data. Methods of data analysis using path analysis with Process. The program used to process data is SPSS version 25. The results of the study show that sustainability reporting has a positive effect on stock prices and firm value. Internal control disclosure moderates the relationship of sustainability reporting to stock prices and company value. The implication of the research results is that companies need to do and report sustainability reporting and internal control disclosure properly.

PENGARUH INDEKS PEMBANGUNAN MANUSIA, TINGKAT UPAH MINIMUM, DAN TINGKAT PENGANGGURAN TERHADAP PERTUMBUHAN EKONOMI INDONESIA TAHUN 2022

Fri, 01 Sep 2023 00:00:00 +0700

Indonesia according to data from the minister of economy that in the fourth quarter of 2022 economic growth has grown by 5.01% (yoy). In the full year, Indonesia's economic growth throughout 2022 was recorded to have experienced impressive growth of 5.31%. This figure exceeded the target set by the Government of Indonesia, which was 5.2%, and again reached the level of 5% as before the COVID-19 pandemic. Based on these problems, it is necessary to know what factors affect the economic growth of each province in Indonesia in 2022. The purpose of this study is to find out what factors affect the economic growth rate in Indonesia in 2022. A regression analysis of the effect of HDI, UMP and unemployment rate on the growth rate of GDP at constant prices in each province in Indonesia was carried out in 2022. This study used a quantitative approach and Cross Section data type with secondary data obtained from the BPS Website. The method used is Ordinary Least Squared. The conclusion obtained is that HDI, minimum wage and unemployment rate do not have a significant effect on economic growth, but the minimum wage can have a positive effect on the economic growth of each province in Indonesia in 2022. With Test F showing that in 2022, HDI, UMP and unemployment rate simultaneously (together) have no significant effect on economic growth. The variation of HDI, UMP, and unemployment rate, according to the coefficient of determination (R-Square), is only able to contribute 4.31% to Indonesia's economic growth in 2022

PENGARUH ADOPSI E-COMMERCE DAN SOCIAL MEDIA MARKETING TERHADAP KINERJA UMKM DI MEDIASI OLEH ENTREPRENEUR ORIENTATION

Andreanto Bunadi, RA Nurlinda — Fri, 01 Sep 2023 00:00:00 +0700

The study's goals are to, ascertain the direct impact of e-commerce adoption and SMM on entrepreneur orientation; assess the direct impact of entrepreneur orientation and SMM on MSME performance; and examine the indirect impact of e-commerce adoption and SMM on MSME performance by way of entrepreneur orientation. A questionnaire survey was used to obtain the data. Google form-based survey distribution through social media. The focus of this analysis is on small and medium-sized businesses (SMBs) in the Bangka Belitung region that have used e-commerce and social media marketing strategies. Up to 170 people filled out the survey. This research used a non-probabilistic, purposive sampling strategy. A favorable correlation between entrepreneurism and the use of e-commerce and social media marketing was found in the study's analysis. The success of micro, small, and medium-sized enterprises (MSMEs) may be improved by the use of e-commerce, social media marketing, and an entrepreneurial mindset. Both the use of social media for marketing purposes and the use of e-commerce may improve the performance of micro, small, and medium-sized enterprises (MSMEs) by encouraging the development of an entrepreneurial mindset. The study's findings will hopefully serve as a guide for micro, small, and medium-sized enterprise (MSME) players as they consider whether and how to include e-commerce and social media marketing into their operations.

DETERMINANT OF INVESTMENT DECISIONS: EVIDENCE FROM GEN Z IN INDONESIA

Upayana Wiguna Eka Saputra, Ketut Vini Elfarosa — Fri, 01 Sep 2023 00:00:00 +0700

This study is aimed to determine the effect of stock influencers and consumer trust on investment decisions through perceived risk as moderating. The research in this study was a quantitative research used a non-probability sampling technique, by applying the quota sampling method to take a sample of 100 respondents. The data analysis technique in this study used Partial Least Square (PLS). PLS is a Structural Equation Model (SEM) equation model using an approach based on variance or component-based structural equation modeling. The results of this study are: (1) Stock influencers have a positive and significant effect on consumer trust. (2) Consumer trust has a positive and significant effect on investment decisions. (3) Consumer trust has a positive and significant effect on investment decisions. (4) Consumer trust has a positive and significant effect on investment decisions by moderating perceived risk. This shows that perceived risk can moderate the effect that the better or the worse a person's consumer trust will be, will affect one's investment decisions with perceived risk as moderating. Based on this description, further researchers can use qualitative approaches such as interviews to provide a stronger understanding of the factors that can influence investment decisions. Likewise for students, it is hoped that they can increase literacy regarding perceived risk so that they make decisions to invest more accurately.

DAMPAK PENGGUNAN BRAND AMBASSADOR NCT DREAM TERHADAP MINAT BELI PRODUK MIE INSTAN LEMONILO

Fri, 01 Sep 2023 00:00:00 +0700

Abstract

Generation Z and millennials are more interested in leading healthy lives. According to Central Agency on Statistics; Statistics Indonesia, 29.94% of Indonesia's population is said to face health issues in 2022. They cannot be distinguished from instant food at the same time. Many healthy food supply companies use this to create appealing products for the general public. One is PT Lemonilo Indonesia Sehat, which releases Mie Lemonilo and advertises it as healthy noodles without the 3Ps (preservatives, artificial colors, and flavors). Along with providing nutritious food items, Lemonilo has partnered with South Korean boyband NCT Dream, whose appealing image is seen to fit with the brand's reputation. This study aims to determine whether NCT Dream's role as a brand ambassador can boost consumers' interest in purchasing Lemonilo goods. Popularity and awards in the form of photo cards were investigated as indicators in this study, while purchase intention was the independent variable. The quantitative method is used in this associative form of research. This study used a simple random sample of 183 respondents from the Twitter base of @nct_menfess between the ages of 15 and 30. The research results show that NCT Dream as a brand ambassador can influence buying interest in the community by 25.23%. At the same time, the rest are other factors outside of research.

Keywords: Popularity, Prizes, NCT Dream, Purchase Intention

KETIDAKSETARAAN GENDER DI TEMPAT KERJA : TINJAUAN MENGENAI PROSES DAN PRAKTEK DALAM ORGANISASI

Ega Leovani, Florentinus Heru Ismadi, Candra Astra Terenggana — Fri, 01 Sep 2023 00:00:00 +0700

This article aims to examine more broadly the extent of gender inequality in processes and practices covering a wide range of areas ranging from performance evaluation, compensation, and leadership opportunities, to sexual harassment in organizations. This literature review makes it possible to review the factors that facilitate and hinder gender equality in the workplace. The review identifies gaps in the literature review provides suggestions for future research and highlights practical implications for organizations aiming to reduce gender inequality and value gender equality in organizations.

PENGARUH SOCIAL SUPPORT, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA MAKARONIMU MADIUN (OUTLET KECAMATAN DOLOPO)

Sepbrio Ian Pradana, Adi Santoso, Titis Purwaningrum — Fri, 01 Sep 2023 00:00:00 +0700

This research is intended to be able to see partially and simultaneously whether purchasing decisions at Makaronimu Madiun (Dolopo District Outlets) are influenced by social support, product quality, and location. Because at this time in the business world there is always intense competition, so you have to be able to correct those that occur as a result of various problems and be more sensitive in order to maintain and develop your business. The current research applies a quantitative method that uses important information by distributing it to 100 people. The sampling method used by researchers is non-probability sampling with accidental sampling. The analysis used in this study applies multiple linear regression analysis through processing the SPSS 26 application. The conclusion of this study shows that the partial test (t) consists of Social Support (X1) = 0.000, Product Quality (X2) = 0.005, and Location (X3) ) = 0.000.

ANALISIS PENGARUH TINGKAT INVESTASI DAN TENAGA KERJA TERHADAP PDRB PROVINSI LAMPUNG PERIODE 2012-2021

Fri, 01 Sep 2023 00:00:00 +0700

GDRP is a measure of a region's economic progress. Changes in the level of GDRP can be used to measure the level of economic development of each region. Two factors that can affect GDP are labor and investment levels. This research was conducted to determine how the impact of employment and investment on GRDP in Lampung Province from 2012 to 2021. Utilize data processing tools or STATA version 14 programs. This study used multiple linear regression models, conventional assumption tests, t and f tests to verify the validity of hypotheses. This approach involves quantitative research with secondary data. Cross sectional data was the form of data used in the study. The data used in this study came from the Badan Pusat Statistik (BPS). According to research findings, investment in Lampung Province from 2012 to 2021 had a positive but not significant influence on GDRP. In Lampung Province in the same year, labor had a positive and significant influence on GDRP.

PENGEMBANGAN EKONOMI KREATIF BERBASIS DESA DALAM PERSPEKTIF MAQASHID SYARIAH

Nikmatul Masruroh, Suprianik — Fri, 01 Sep 2023 00:00:00 +0700

This research aims, first; identify creative economic models based on local wisdom in the village; second; examine creative models that exist in the village from the perspective of maqashid shariah. This objective is carried out with a qualitative approach, the type of research used is a case study with data collection techniques of observation, interviews and documentation. The analysis used is interpretive and descriptive analysis by analyzing the validity of the data using technique and source triangulation. The results of these studies are first; in the some villages, a developing creative economy has several models, namely product creativity models, social media models, service models and industrial models. Second, these models when studied from the perspective of maqashid sharia can fulfill the aspects of hifdz annafs, hifdz al aql, hifdz al mal. However, in terms of the sustainability of the human dimension, it has not been able to increase public literacy about the importance of the human role in the development process, especially through the creative economy. The creative economy is not considered as a support for development, but according to the maqashid sharia perspective it can contribute to household economic growth

DAMPAK SELF EFFICACY, PERCEIVED ORGANIZATIONAL SUPPORT DAN LINGKUNGAN KERJA TERHADAP EMPLOYEE ENGAGEMENT KARYAWAN CV. PAKUAJI KABUPATEN TEGAL

Catur Wahyudi, Setyowati Subroto — Fri, 01 Sep 2023 00:00:00 +0700

This research is a classical associative research with a quantitative approach. The sampling method used is the saturated sampling method with 42 respondents. Statistical analysis used in this study is Multiple Linear Regression analysis with the help of SPSS. The results of this study explain that self-efficacy has no effect on employee engagement. Perceived organizational support has an effect on employee engagement. The work environment has an effect on employee engagement. Together, self-efficacy, perceived organizational support and work environment have an influence on employee engagement. The implications of research that can be applied to companies are employees need to get more attention, such as providing training and giving employees the opportunity to try so that employees feel more confident at work, pay attention to the work environment for employees, especially on supporting indicators such as places of worship, canteens, room where equipment is neat and work space is clean.

PENGARUH KOMPETENSI KEWIRAUSAHAAN, ORIENTASI KEWIRAUSAHAAN, DIGITAL MARKETING TERHADAP KINERJA BISNIS JASA LAUNDRY SEPATU DI KABUPATEN PONOROGO

Dimas Alfikri Pramudya, Umi Farida, Adi Santoso — Sun, 10 Sep 2023 00:00:00 +0700

This study aims to determine whether Entrepreneurial Competence, Entrepreneurial Orientation, Digital Marketing influence the Performance of the Shoe Laundry Service Business in Ponorogo Regency. This research is quantitative. The size of the population in this study is unlimited shoe laundry business people, so the sample determination uses the Hair formula, so that a sample of 65 respondents is obtained through the snowball sampling technique used in the sampling technique. Methods of data collection using observation and questionnaires. The data analysis used is multiple linear analysis.

The research results prove the multiple linear analysis Y = 4.771 + 0.380X1 + 0.272X2 + 0.314X3. The R2 value of the coefficient of determination of the variables X1, X2, X3 is 0.256 which means entrepreneurial competence, entrepreneurial orientation and digital marketing) are able to contribute to business performance by 25.6%, remaining 74.4%, namely contributions from other factors outside of this research. Simultaneous test (f) proves that the calculated F value is greater than F table (6.997 > 2.76) the significance value is less than (0.000 <0.05) it is concluded that entrepreneurial competence, entrepreneurial orientation, digital marketing together have a significant positive effect on the performance of the shoe laundry service business in Ponorogo district. The conclusion of the partial test (t) proves 1). Entrepreneurial competency variable has a significant and positive effect on business performance. 2). Entrepreneurial orientation variable has a significant positive effect on business performance. 3). Digital marketing variables have a significant positive effect on business performance.

IMPLEMENTATION OF EMPLOYER BRAND EQUITY AS AN EFFORT TO REDUCE INTENTION TO LEAVE AT PT GEMILANG PLASTAMA CEMERLANG

Elvani Anisa Putri, Agung Surya Dwianto — Sun, 10 Sep 2023 00:00:00 +0700

This study aims to analyse the effect of employer brand equity of PT Gemilang Plastama Cemerlang, namely social value, interest value, development value, application value, economic value. As well as the effect of employer brand equity on intention to leave. The research method used is associative quantitative research method, where the data collection method is done by distributing questionnaires. The population in this study were all Gen Z, totalling 100 people. Sample withdrawal is done by saturated sampling method. Data processing using SPSS version 26 software, with descriptive analysis and multiple linear regression analysis hypothesis testing. The results showed that (1) partially social value has a positive and significant influence on interest value (2) partially development value has a positive and significant influence on application value. (3) simultaneously there is a positive and significant influence between economic value variables and intention to leave. These findings can be input for employers in making decisions as a strategy to increase comfort for employees, especially in shaping employer brand equity to employees.

KEARIFAN LOKAL, MODAL SOSIAL DAN PEMBANGUNAN BERKELANJUTAN

Estherlina Sagajoka, Imaculata Fatima — Sun, 10 Sep 2023 00:00:00 +0700

This Research aims to examine and determine the relationship between local wisdom, social capital and sustainable development. The data and information used in writing this article comes from literature studies nd literature reviews of vrious writings and documents relevant to local wisdom, social capital and sustainable development. Both offline library documents written online.

The result of the study show that the relationship between local wisdom (IndigenousKnoledge) and social capital with sustainable development is that local wisdom is the knowledge of local people wwho hve lived in place for a long time, base on values developed from generation. Social capitl is wwht llows local communities to survive and develop sustainably base on local wisdom, Where community knowledge in certain Fields (Economic Activities, Social activities and environmental adaption) is beneficial for the surrounding environment whilw maintaining environmental sustainability, and has been carried out for generations. From generations to generation. Knowledge of costoms and social capital are important factors that have a significant impact on community economic growth and sustainable development. Although formal reseach on Indigenous Konwledge and social capital is still scarce and currently under development, several preliminary studies on mutual cooperation and wwork institutions are very helpful for rural communities, at leas opening wider opportunities as the main benchmark for more intensive and in-depth reseach on working practices and mechanisms as well as the sustainability of lokal wisdom and social capital in Indonesia, especially in rural areas.